Reasons you're loosing money on your PPC campaigns and 4 steps on how to deal with it.

I feel you because I've been there, you see that 100 people clicked on your ads but no one converted to a customer or sign ups. This number can keep on growing and there will be low RIO for your campaign, which have spent time putting everything together to win a customer, beautiful landing page, art, and more.

Photo by Austin Distel on Unsplash

There are people or things out there that are clicking your ad for whom it's not intended or without the intention of buying - collectively called Click Fraud. Research shows that advertisers globally lose almost 6billion a year. This is where you need remedial help to understand what behind and how to prevent it from happening.

Click fraud! What?

PPC or Pay-Per-Click means you pay every time someone clicks your ad. Ideally you would expect, to get 3 conversions in every 10 clicks from your campaign is your conversion rate is about 3 percent. But instead, you are not getting conversions at all despite your efforts. 

Although there are efforts by search engines like Google to detect and deal with this vice that makes advertisers lose money, click fraud is difficult to spot. Display ads are more prone to click fraud, publishers would click on google ads placed on their websites since this the way they make money, and not every site is legitimate. This is costing the ad budget of the advertiser.

Who is clicking my ads?

ClickCease categories fraudulent activities in five categories with their difficulty levels of detection. i.e., Competitors clicks, Brand haters, Bots, Accidental clicks, and click farms. ClickCease is built around helping stop paying for this which saves advertisers money. If your ads are not performing in terms of return in investment or RIO, then you might be a victim of Click Fraud.

Steps to take prevent ClickFraud.

1. Use Clickfraud detection

You could use click fraud detection software like Oracle, ClickCease, PPC Shield Monitor, and many others. This software has got algorithms that can detect and quarantine fraudulent clicks for your ads.

This of course comes at a cost but it would surely save you a lot of money. But it depends on your overall ad budget you invest in campaigns

2. Consider running ads on social media.

It is easier to reach your target audience on social media like Facebook since these platforms are less keyword-focused. This decreases the chances of fraud or 'fake' clicks. Social media ads are mainly focused on the interests of the target, so your ads won't be saves to anyone but your target.

You notice that Social media networks don't have third party sites where your ads will be placed like the display advertizing networks like Google.

3. Analyze your ad data.

For a successful PPC campaign, you need to be able analyze data from your ads dashboard. You need to believe your mission information to take advantage of your promotion spend and see changes, and this is the reason click extortion is a thought for some publicists. As indicated by PPC Protect, 11% of all paid pursuit clicks and 36 percent of show promotions clicks are deceitful, so it's not something to overlook. You could analyze data like; 

  • User-agent
  • IP addresses
  • Click through and time stamps.
This provides information on where your clicks are coming from and if you detect any fraudulent activity you could blacklist or exclude certain IP addresses from your ad campaign. You could also contact Google if you're using Adwords or Google Ads.

4. Use targeting and ad retargeting.

Users visiting your site whether organically or from paid traffic are usually potential customers or partners. For that matter you could retarget those categories, this would prevent your ads reaching people who are not interested in buying your product or service.

Retargeting is an excellent way of targeting your audience at different stages of the customer journey, and it also has the added bonus of making it more difficult to click your ads fraudulently - Neil Patel.


Now you know what is eating your money without making a change in terms of return. It ClickFraud, its major issue issue to discuss, because it is very complicated when it comes to pay-per-click advertizing.

Maybe it is not when you have a large ad budget there hanging around, may be one lead is enough to pay all the ad spend. It all depends on the margin of PPC.

But, we shown you how you could combat click fraud from your PPC campaign and it entails monitoring and taking action as well as putting your ads in places away from click fraudisters.

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